Chris Jaromin brings nearly 30 years of dynamic leadership to Urban Farmer, with a distinguished record of driving operational excellence, accelerating growth, and leading strategic transformations across top-tier organizations. He offers deep expertise in supply chain optimization, lean manufacturing, production planning, and strategic sourcing—each contributing to improved customer satisfaction and operational efficiency.

Chris has successfully managed P&L responsibilities for budgets exceeding $200 million, consistently delivering results through strategic planning, financial discipline, and cost management. His ability to lead cross-functional teams, implement cultural change, and drive continuous improvement has positioned him as a transformative force in every organization he has served.

Throughout his career, Chris has held senior roles at companies such as Feel Good Foods, TNT Crust, Zesty Paws, and WellPet, where he achieved measurable improvements in performance and cost savings. Known for his innovative thinking and solution-oriented mindset, Chris excels at solving complex business challenges with creativity and clarity.

Chris is a proud veteran of the United States Navy. He holds an Executive MBA from Xavier University and a Bachelor of Arts in Economics from the University of Rochester.

Konstantin Semenov joined Urban Farmer in 2024 as Chief Financial Officer, bringing with him a wealth of experience in financial leadership across both public and private equity-owned manufacturing businesses. In his role, Konstantin oversees all financial operations, including strategic planning, budgeting, forecasting, and financial reporting. His focus is on optimizing financial processes, enhancing operational efficiency, and supporting Urban Farmer’s continued growth and mission to deliver high-quality, better-for-you foods.

Prior to joining Urban Farmer, Konstantin served as CFO at RM Lucas, where he led a successful financial turnaround—implementing robust cash and purchasing controls, improving contribution margins, and reducing inventory levels. He also held the CFO role at Onduline North America, where he managed banking relationships, led strategic and financial planning efforts, and helped execute a successful business exit. Earlier in his career, Konstantin held key finance roles including Plant Controller at Owens Corning, Controller at Unity Vibration, and Financial Analyst at Lowry Manufacturing.

Konstantin’s career spans nearly two decades in the manufacturing sector, primarily within the building materials industry. Most recently, he played an instrumental role in returning a Chicago-based coatings and sealants manufacturer to profitability through disciplined financial management and strategic execution.

He holds a CPA designation and advanced degrees in business and applied economics.

Bill Iggins brings a wealth of experience and a proven track record in building high-performing commercial teams and executing successful go-to-market strategies across a range of industries and channels. As Chief Commercial Officer at Urban Farmer, Bill leads all aspects of the company’s commercial strategy, including Sales, Marketing, and Product Commercialization. His focus is on accelerating revenue growth, expanding market presence, and optimizing performance across retail, foodservice, club, and e-commerce channels.

Prior to joining Urban Farmer, Bill served as Chief Commercial Officer at Weaver Popcorn, where he led transformative commercial initiatives and drove significant business growth. He has held senior leadership roles at Radienz Living, Eagle Family Foods, Schwan’s Consumer Brands, Trilliant Foods, and Snyder’s-Lance, with expertise spanning branded and private label sales, food service, digital marketing, and multi-channel distribution.

Bill is known for his KPI-driven leadership style, deep understanding of consumer dynamics, and ability to align commercial functions with broader organizational goals. He holds a Bachelor of Arts in Communications from Northern Illinois University and brings with him a strong foundation in performance management and customer engagement.

Thomas (“Tom”) Farmer brings a distinguished career in financial leadership across the manufacturing, automotive, and industrial sectors. As Vice President of Finance at Urban Farmer, Tom is responsible for overseeing financial strategy, risk management, and supporting the company’s continued growth in the competitive better-for-you food industry.

Tom joins Urban Farmer with a wealth of experience driving operational excellence, business transformation, and long-term value creation. Most recently, he served as Chief Financial Officer at ECP Inc., a leading automotive coatings manufacturer. Prior to that, he held CFO roles at MPI Products, a manufacturer of precision powertrain components, and at Metra, the commuter rail system serving the greater Chicago area.

With a strong background in financial strategy, digital transformation, and operational efficiency, Tom is well-positioned to support Urban Farmer’s mission and help propel the organization toward its strategic goals.

Tara Moynihan is a highly qualified Human Resources professional with years of experience supporting food manufacturing businesses, and specifically in the pizza category.  Most recently, she was the Director of Human Resources at Richelieu Foods where she managed people operations across 3 corporate offices and 5 manufacturing facilities.  

Tara holds a bachelor’s degree in Economics and Business Management from University of Minnesota. She also has certifications in Senior Certified Professional (SHRM-SCP), Talent Management Practitioner (TMP), Strategic HR Leadership (SHRL), Workers Compensation Professional (WCP), OSHA 30, ISO 9001, and PCQI.

Tara is passionate about building high-performance teams that execute with excellence and operate within the confines of company core principles. She believes in strengthening the workforce with a commitment to equitable, innovative, and resilient solutions.

Yanling Yin brings with her a wealth of experience from CPG, Food Service, and Ingredient Technology companies in the food industry. Most recently, she served as Director of Bakery Application at Corbion, where she successfully led initiatives resulting in significant advancements in new ingredient technology development and cost savings. Prior to that, Yanling worked at Yum! Brands as a Sr. Manager of Global Food Innovation, where she led new product and technology development initiatives and played a crucial role in supplier capability development and international market expansion. Before her time at Yum! Brands, Yanling was a Sr. Scientist at Sara Lee Corporation leading in developing and launching new products and processes. She began her career as a Sr. Principal Scientist at Griffith Foods where she developed a wide range of food products for domestic and international markets, generating significant revenue for the company.

Yanling is passionate about bringing out the best in people.  She holds a MS and PhD degrees in Grain Science & Industry from Kansas State University.